1. Position Purpose

Lead and manage all commercial activities within the assigned region, ensuring sales targets are achieved for the following product categories:

• English textbooks
• English teaching programs for public and private schools
• Digital products (LMS, EdTech tools, STEAM solutions)

This position plays a strategic leadership role in expanding market coverage, strengthening relationships with educational authorities and school systems, and maintaining sustainable revenue growth.

2. Key Responsibilities

2.1. Sales Strategy & Business Leadership

• Develop and implement regional sales strategies aligned with company goals.
• Analyze market trends, identify opportunities, and build expansion strategies.
• Prepare annual/quarterly/monthly business plans and ensure effective execution.
• Manage sales budgets and optimize ROI.

2.2. Team Leadership & Development

• Lead and supervise 4 Cluster Managers and the entire regional sales team.
• Set KPIs, assign targets, and evaluate team performance periodically.
• Conduct training on product knowledge, sales skills, and the education market.
• Develop succession and talent development plans within the region.

2.3. Market Expansion & Client Development

• Build and maintain relationships with DOETs, BOETs, school principals, and education groups.
• Expand customer base and grow market share across HCMC, BRVT, and Binh Duong.
• Organize workshops, product demos, and academic events.
• Ensure high customer satisfaction and strong post-sales engagement.

2.4. Sales Pipeline & Reporting

• Monitor daily/weekly/monthly sales performance and ensure target achievement.
• Manage pipeline forecasts and provide accurate revenue predictions.
• Report business results, risks, and strategic recommendations to management.

2.5. Internal Collaboration

• Work with Marketing, Product, R&D, and Customer Success teams to improve market penetration and customer experience.

Education

• Bachelor’s or higher in Business Administration, Marketing, Education, or related fields.

Experience

• Minimum 10 years in a similar leadership role within the English education, publishing, or EdTech sector.
• Proven experience managing large sales teams and working with the K–12 ecosystem.

Skills & Competencies

• Strong leadership and strategic thinking
• Excellent communication, negotiation, and presentation skills
• Deep understanding of the education market in Southern Vietnam
• Strong business acumen and results-driven mindset
• Ability to work under pressure and manage multiple priorities

Benefits

• Competitive C-Level compensation (salary + performance bonus + regional bonus)
• High-impact leadership role in a key business territory
• Professional training and clear career development pathway