Creative Lead

Role overview

This role is based at one of Ocany's strategic partners. As the top leader of the creative function, you set the creative vision, lead a team of one Content Writer and one Designer, and ensure every asset serves one goal: measurable business results. The creative team serves both product lines — industrial (chemical equipment + packaging) and beauty (beauty devices + cosmetics & perfume) — and you own prioritization across the two Media Managers' requests. This is not a role about making things pretty — you connect creativity to data and help shape strategy alongside the founder.

Responsibilities

1. Creative Vision & Strategy

• Manage editors' and designers' daily work: task allocation, scheduling, quality control, priority management
• Codify winning creative playbooks by industry and turn them into repeatable methodology
• Lead creative positioning for the group's own products (beauty devices, cosmetics, packaging materials)

2. Team Building & Leadership

• Directly lead the Content Writer and the Designer; train and grow them
• Prioritize production across both product lines so each ships on its testing plan
• Set quality standards, a data-driven feedback culture, and growth paths; build structure and hire as the team scales
• Manage throughput and production budget; balance internal and external resources (freelancers, vendors) for peak demand

3. Bridging Data & Creativity

• Partner closely with both Media Managers: turn each line's performance feedback (CTR, hook rate, CPL) into creative direction
• Chair creative reviews; analyze winning vs. losing ads to keep raising performance
• Build systems: asset library, brief templates, naming conventions, production pipeline

4. Quality & Localization

• Own quality control on English copy and cultural fit for each target market
• Ensure creative stays on-brand for clients and compliant with platform policies

5. Strategic Partnership

• Support pre-sales diagnostics for key clients; present creative direction in pitches
• Help shape growth strategy and company positioning alongside the founder
   

Working hours: 8am - 5 PM, Mon to Fri

1. Must-Have

• 5+ years in creative production/direction, including 2+ years in a leadership role (has managed at least 2–3 people)
• A proven track record in performance creative — not just beautiful, but ads that spend and produce results
• Fluent in performance-creative logic; reads ad metrics (CTR, CPM, CPL, hook rate) to steer direction
• Strong leadership and team-building; hires the right people and grows them
• Excellent English (written and spoken); can QC English creative
• Systems thinking: builds repeatable process and methodology, not one-off projects

2. Preferred

• Hands-on overseas ad creative experience with proven winning ads (Meta/TikTok/Google/LinkedIn)
• B2B, industrial, or beauty/cosmetics background; translates technical features into buyer benefits
• Multi-client agency experience or building a creative team from zero
• Uses AI production tools (Midjourneys, Runway, AI voiceover) to boost team efficiency

Income

• Salary: 20mils - 35mils
• 13th-month salary and performance bonus based on the company’s business results

Other benefits

• Participation in social insurance, health insurance, unemployment insurance, and occupational accident & disease insurance according to state regulations
• Participation in company-organized activities and events
• Seniority allowance

Development opportunities

• Comprehensive training in professional skills and expertise
• Clear and wide career path for growth and promotion