D2C Specialist - Brand.Com

Your core mission is to manage the brand.com store, lead the launch process, and optimize the customer journey to maximize sales and conversion rates.

1. E-commerce Site Build, Launch & Management (50%)

• Serve as the internal point of contact for the development vendor. Define functional and non-functional requirements (e.g., payment gateways, shipping zones).
• Conduct rigorous testing to ensure all website features, integrations, and checkout flows are working perfectly before launch.
• Manage the day-to-day operations of the live website, including catalog management, pricing, product descriptions, and image consistency.
• Manage and execute all on-site promotional campaigns, banner placements, landing pages, and special sales events.
• Maintain site health, including monitoring page load speed, checking for broken links, and ensuring a seamless checkout process.

2. Conversion Rate Optimization (CRO) & Data Analysis (25%)

• Analyze website traffic, user behavior, and sales funnels using Google Analytics, Google Tag Manager, and other internal tools.
• Identify bottlenecks and friction points in the user journey (e.g., checkout abandonment, high bounce rates on PDPs).
• Propose, set up, and execute small-scale A/B tests (e.g., button colors, headline copy, layout changes) to continuously improve conversion rates.
• Prepare weekly and monthly performance reports, providing actionable insights to the Brand Leader.

3.Cross-Functional Coordination & Operations (25%)

• Coordinate closely with the Marketing team to align website content with performance marketing campaigns (Facebook Ads, Google Ads, KOLs).
• Act as the primary bridge between the E-commerce site and Operations/Logistics to ensure accurate inventory synchronization and smooth order fulfillment.
• Manage customer service escalations related to site functionality and order tracking.
• Oversee data flow and integrity between the E-commerce platform and back-end inventory management systems.

• 3+ years of proven, hands-on experience in E-commerce operations, E-commerce Specialist, or a similar role, preferably in the Appliance, FMCG, or Retail industry.
• Experience managing CRM, loyalty, or membership programs for an E-commerce channel is highly valued.
• Experience participating in a new site launch or major platform migration is a significant advantage.
• High proficiency with a major E-commerce platform. Strong foundational knowledge of Google Analytics, Google Tag Manager, and basic HTML/CSS. Understanding of API integration concepts is a plus.
• Highly analytical, data-driven, and possesses a strong "owner" mindset. Must be proactive, detail-oriented, and comfortable working independently in a fast-paced, lean environment.
• Good business proficiency in English (reading technical documents and communicating cross-functionally).
• Bachelor’s degree in Business, Marketing, E-commerce, or a related field.
• Proficiency in Office Suite (Microsoft, Google, Lark,...)

• Salary range: Competitive monthly gross + Performance-based Bonuses (15-20 salary months annually)
• Social insurance and healthcare coverage upon successful completion of the 2-month probationary period. Private health insurance (after 6 months of employment) and employee assistance programs (birthdays, sick leave, hospitalization, and other personal needs).
• Opportunities for training and development, including potential for training at our Chinese headquarters for high-performing employees.
• Regular team-building activities, year-end parties, and other social events to foster a positive and engaging work environment.