• Formulation and implementation of the marketing plan across digital, offline and social platforms to drive awareness and leads generation 

• Effectively project manage assigned marketing campaigns in their entirety - from planning through to tracking and reporting on return on investment

• Strategise and create content across various social media channels to increase brand awareness (incl creating creative & copy), editing photography, gifs, short video editing, stickers, stories (live + designed/posted), filming of short videos

• Day to Day management of all social accounts including engaging consumers, responding to questions or complaints, and to promoting company initiatives through socials or digital communication channels 

• Research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions

• Work closely with Sales Department and Group Marketing Department to conceptualize and manage events 

• Create detailed proposals for events which include objectives, timeline, location, stakeholders involved, fiscal requirements and prepare budgetary recommendations 

• Manage event processes and execution including but not limited to budgeting, registration, coordination and operations 

• Evaluate success of executed marketing activities 

• Support the setup and use of marketing technology tools to improve marketing efficiency 

• Assist with marketing automation activities, including campaign execution and basic optimisation 

• Maintain and monitor CRM and marketing data to support reporting and performance tracking 

• Support customer engagement by monitoring feedback and responding to queries across digital and social platforms in a timely manner 

• Participate in ad hoc projects as required

• Degree or Diploma in Marketing, Communication or related fields 

• Articulate with good communication and presentation skills in English & Vietnamese 

• Strong understanding and passion in the social media platforms and artwork creation software like Canva, Capcut. Knowledge of DaVinci Resolve, Adobe Photoshop, or Adobe Illustrator is an added advantage. 

• Tech-savvy, interested in data, willing to learn. 

• Resourceful, motivated with strong ability to manage multiple projects, timelines and deliverables 

• At least 2-3 years of experience in marketing communications / event executive role