1. Role Purpose

- The Marketing Executive is responsible for executing digital marketing activities, supporting the Marketing Leader in content development, campaign operations, and performance optimization across online and e-commerce channels to enhance brand visibility and drive sales.

2. Key Responsibilities

- Digital & E-commerce Campaign Execution

• Execute planned marketing activities: social content, KOL/KOC collaborations, ads, affiliate, UGC, and livestream support.
• Coordinate with internal teams to ensure alignment on timelines and campaign objectives.
• Track and analyze performance metrics (reach, engagement, CTR, CVR, ROAS) and propose improvements.

- Content & Social Media Management

• Develop and manage content calendars for Facebook, TikTok, Instagram, and Website.
• Write captions, prepare briefs for visuals/videos, and work with designers/creators/agencies.
• Optimize content based on customer insights and platform trends.

- E-commerce Management Support

• Update product descriptions, keywords, images, A+ content, and review automation on Shopee, TikTok Shop, and Amazon (if applicable).
• Track performance of flash sales, affiliate activities, reviews, UGC, and livestreams.
• Optimize PDPs to improve conversion rates (visuals, keywords, storytelling).

- Market & Customer Research

• Collect customer insights through surveys, reviews, social listening, and sales data.
• Monitor competitors’ content, campaigns, product strategies, and positioning.
• Suggest new ideas based on category trends and user expectations.

- Partner & Budget Management

• Work with KOL/KOC, agencies, and external service partners based on briefs.
• Monitor campaign budgets and report spending.
• Check content quality, KPI delivery, and execution progress from partners.

- Reporting & Coordination

• Prepare weekly/monthly reports on marketing, social media, and e-commerce performance.
• Propose improvements to enhance efficiency and workflow.
• Support the Marketing Leader in ad-hoc tasks.

- Technical Knowledge & Skills

• Bachelor’s degree in Marketing, Communications, E-commerce, or related fields.
• Knowledge of digital marketing: social platforms, content, KOL/KOC, e-commerce, basic ads.
• Strong writing, research skills, and basic data analysis.
• Proficient in TikTok, Facebook, Shopee, TikTok Shop, Canva, Google Sheets/Docs.

- Soft Skills

• Proactive, responsible, problem-solving mindset.
• Strong communication and teamwork skills.
• Fast learner, adaptable to a fast-paced working environment.

- Experience

• Minimum 1 year of experience in Marketing/Content/E-commerce.
• Experience in FMCG, Beauty, E-commerce, or TikTok Shop is a plus.

- Base Salary: 7–8 million VND/ month (depending on capability).

- Performance Bonus: based on quarterly and campaign KPIs.

- Spot Bonus: for exceeding key targets (launching, review campaigns, sales milestones).

- Salary Review: every 6–12 months based on performance.