We are seeking a strategic and results-driven Marketing Manager to lead our global marketing efforts, with a primary focus on the U.S. market. The ideal candidate will have extensive experience in B2B marketing, a deep understanding of North American business culture, and the ability to drive high-quality lead generation through innovative digital strategies.

International Strategy:

• Develop comprehensive marketing strategies for the U.S. and global markets.
• Execute plans to expand and strengthen brand presence internationally.

B2B Lead Generation:

• Design and manage the full marketing funnel.
• Focus on generating Marketing Qualified Leads (MQLs).
• Leverage LinkedIn, Content Marketing, and Email Automation to drive results.

Team Leadership:

• Lead and mentor the marketing team.
• Build and develop a high-performing team culture.
• Ensure alignment with global business objectives.

Market Intelligence:

• Conduct in-depth research on U.S. industry trends.
• Analyze competitor movements and positioning.
• Develop clear B2B buyer personas to refine messaging and targeting.

Content Excellence:

• Oversee the creation of high-quality English content.
• Manage assets such as Whitepapers, Case Studies, and Webinars.
• Ensure content is tailored to a professional Western audience.

Cross-functional Collaboration:

• Work closely with the Sales team.
• Implement Account-Based Marketing (ABM) strategies.
• Ensure smooth and effective lead handover processes.

Budget & ROI Tracking:

• Manage the global marketing budget.
• Track and report on ROI, CAC, and conversion rates.
• Utilize tools such as HubSpot, Salesforce, and Google Analytics for performance analysis.