MARKETING MANAGER

I. JOB SUMMARY

The Marketing Manager is responsible for leading the overall Marketing function across Tribe Hospitality's F&B venues, covering brand strategy, integrated campaigns, digital marketing, social media, CRM, partnerships and customer engagement.

The role leads the Marketing team and works closely with Sales and Operations to drive brand awareness, customer acquisition, retention and revenue growth.

II. KEY RESPONSIBILITIES

1. Marketing Strategy & Brand Management

• Develop and implement annual, quarterly and monthly Marketing plans aligned with business objectives.
• Manage brand positioning, identity and communication consistency across all venues.
• Monitor market trends, competitors and customer insights to identify growth opportunities.

2. Campaigns, Promotions & Digital Marketing

• Plan and lead integrated campaigns, promotions, launches and seasonal activities.
• Manage digital marketing and paid media activities to maximise reach, engagement and commercial results.
• Monitor campaign performance and optimise based on data and ROI.

3. Social Media & Content

• Develop overall Social Media and Content direction across relevant platforms.
• Lead and review the work of Social Media and Design teams to ensure quality and brand consistency.
• Analyse social performance and improve content and audience growth.

4. CRM & Customer Engagement

• Develop CRM and customer engagement strategies to increase retention, repeat visits and customer lifetime value.
• Segment customer data and implement targeted communication and promotional campaigns.
• Work with Sales and Operations to leverage customer insights.

5. Partnerships, Events & Commercial Support

• Develop partnerships, collaborations and KOL/KOC activities to strengthen brand exposure.
• Provide Marketing support for events, promotions and new venue/product launches.
• Ensure Marketing activities contribute to revenue and business objectives.

6. Team Leadership

• Lead, coach and manage the Marketing team.
• Set priorities, KPIs, workflows and responsibilities for team members.
• Manage external agencies, freelancers and suppliers when required.

7. Budget & Reporting

• Develop and manage the Marketing budget.
• Track Marketing KPIs, campaign performance and ROI.
• Prepare regular reports and recommendations for the Board of Management.

Education

• Bachelor's degree in Marketing, Business, Hospitality, Communications or a related field.

Experience

• Minimum 5 years of Marketing experience, preferably in F&B, Hospitality, Restaurant, Café, Bar or Lifestyle businesses.
• Proven experience in developing Marketing strategies and managing integrated campaigns.
• Experience managing a Marketing team or multiple marketing functions.
• Experience with venue opening, F&B promotions, KOL/KOC campaigns or customer acquisition is highly preferred.

Skills

• Strong knowledge of Brand Marketing, Digital Marketing, Social Media, Content and CRM.
• Strong strategic thinking, analytical and project management skills.
• Good leadership, communication and stakeholder management skills.
• Ability to manage multiple projects, deadlines and external partners.
• Proficiency in CRM, digital marketing platforms and Microsoft Office.
• Good command of English is an advantage.

Personal Attributes

• Creative, proactive and commercially minded.
• Strong ownership and accountability.
• Customer-focused with a good understanding of F&B consumer behavior.
• Able to work in a fast-paced and dynamic hospitality environment.

Working Location

• Flexible working arrangement between Tribe Hospitality's Head Office at Saigon Pearl and Tribe's venues in Mac Thi Buoi Street and Thao Dien.

Applicants are kindly requested to submit their CV in English for consideration and interview opportunities.

• Salary: Open for negotiation based on experience and qualifications.
• Annual Leave: 12 days of annual leave per year.
• Social Insurance: Participation in Social Insurance in accordance with Company policy and applicable regulations.
• Working Hours: Flexible working arrangement.
• Team Building & Staff Party: Participation in Company team-building activities and staff events.
• Internal Discount: Enjoy internal discounts when using F&B services at Tribe Hospitality venues.
• Internal S&M Budget: Access to an internal Sales & Marketing budget for business-related F&B usage at Tribe Hospitality venues.