Trade Marketing Manager

1. Trade Promotion Planning & Execution

• Develop and execute trade promotion plans by channel and target consumer segment within the approved budget.
• Ensure trade promotion programs are fully aligned with brand strategy and business objectives, delivering optimal sales performance.
• Act as the key Trade Marketing contact, working closely with Sales and Brand Marketing teams to ensure effective in-market execution.

2. POSM Management & In-store Execution

• Plan POSM production, allocation, and deployment by channel and region.
• Coordinate with Sales teams to ensure in-store displays are executed at the right time, right place, and in compliance with brand guidelines.
• Monitor execution quality and compliance through photo reports and market feedback, and recommend corrective or improvement actions.

3. Price Monitoring & Channel Conflict Management

• Monitor retail pricing of Morinaga products across MT, GT, Mother & Baby Stores, and Online channels.
• Analyze competitive pricing and proactively identify potential channel conflicts arising from price discrepancies.
• Propose appropriate trade support mechanisms or adjustments to ensure pricing consistency, fairness, and channel harmony.

4. Trade Marketing Performance Evaluation & Optimization

• Collect and analyze data from trade promotion activities and trade marketing programs.
• Evaluate campaign effectiveness using key metrics such as ROI, sales performance, numeric/weighted distribution, and brand visibility.
• Recommend optimization initiatives to improve the effectiveness and efficiency of future trade marketing activities.

5. Trade Policy Development & Promotion Governance

• Develop and manage trade support and promotion policies for distributors, retailers, and end consumers.
• Ensure trade promotions and support schemes are implemented consistently, transparently, and fairly across all channels.
• Monitor compliance with approved trade policies within the distribution system.

6. Trade Marketing Budget Management

• Track and control trade promotion and POSM budgets.
• Conduct post-promotion reconciliation and consolidate reports on trade investment and ROI.
• Recommend budget reallocation or optimization to maximize trade investment efficiency.

7. Market Research & Cross-functional Collaboration

• Conduct regular market visits and market research to monitor competitor activities, market dynamics, and industry trends.
• Consolidate market intelligence and industry data to support trade decision-making.
• Collaborate cross-functionally to propose actionable trade plans by channel and region.

• Age: 32–43
• Minimum 7-8 years of Trade Marketing experience in FMCG (required); mother & baby category is a plus
• Solid knowledge in trade marketing in GT, MT, ecommerce channels
• Good command of English (speaking, writing, presenting)
• Strong analytical, communication, and coordination skills

• 13th-month salary bonus
• Full statutory benefits: social insurance, health insurance, unemployment insurance, paid annual leave, sick leave, maternity leave, ETC.
• Holiday / festival gifts / bonuses
• Support from the labor union (wedding, childbirth, sickness, ETC.)
• Team building, year-end party, monthly staff birthdays
• Annual health check-up
• Option to work from home: 1 day per month
• Product discount policy