1. On-premise marketing strategy development and management

• Market Research and Analysis
• Market research customer preferences, behaviors, and trends related to dine-in/take-home/Kid and Teen parties.
• Analyze competitor’s marketing strategies for differentiation and innovation.
• Collect detailed information about customer feedback related to Jollibee products to prepare for developing strategies, plans or adjustments to improve customer experience, food taste (cooperate with RnD, Product development, QM...).
• Build Growth Strategies On-premise RB growth

2. Build up On-premise channel-specific infrastructure (Dine-in/Take-home/Kid and Teen parties)

• Develop and Upgrade Technology Platforms for In-Store Sales (Cooperation with BT/Third parties)
• Plan for optimize operational efficiency (includes payment solutions: e-wallets, cashless payment…).
• Set up sales tools (buttons, systems) for operational transactions.
• Generate ideas and refine the integration of technology solutions for On-premise channels
• Design and implement Campaigns/Programs

3. Develop and create On-premise channel sales-building programs

• Developing JKP, JTP Packages
• Research and Analysis expectations for Kids channels (JKP, JKC) and JTP.
• Plan and design attractive promotional programs (discounts, combos, gifts) specifically for On-premise.
• Create diverse party packages with menu options, gifts, and entertainment activities.
• Lead promotional campaigns for Kid/Teen channels through social media, the website, and in-store.
• Increasing Revenue for 2nd TC

4. Map out channel communications grid/calendar for the On-premise channels, ensuring strategic alignment and coordination among all relevant departments

• Develop a communication schedule and manage On-premise according to a unified plan.
• Coordinate closely with relevant departments (Brand MKT, Trade MKT, RSQM, OPS, BT) to ensure consistent implementation (CRM, loyalty programs....).
• Serve as the single point of contact (SPOC) to ensure alignment between brand and trade teams.
• Utilize the sales grid and communication calendar to monitor execution and ensure no channel is overlooked or overlapped.

5. Key results for On-premise

• Channel-Specific RB Growth.
• AC/TC Growth for In-house delivery channel.
• On-time, In-full execution.
• Other channel-specific key results: Set Gross Profit (GP) targets for each delivery channel and monitor the effectiveness of promotional programs to ensure that GP objectives are met or exceeded.

• From 5 years of hands-on in marketing-related roles within F&B, Retail, QSR (At least 2-3 years of working experience in the same role)
• Fluent English (Both writing and communication)
• Good understanding in Marketing both online & offline
• Project management and strong agency leadership

• Salary up to 35 million VND
• Very competitive salary.
• Full insurance coverage according to the Law.
• More details to be discussed during interview.