Marketing Specialist For Delivery Channels (Food Delivery Platforms, App & Website Management)

1. Off-premise Channels Project Execution & Digital Platform Management
• Execute off-premise business initiatives across aggregators (GrabFood, ShopeeFood) and digital ordering platforms (App, Website).
• Coordinate and manage campaign setup, promotion implementation, product/menu updates, push notifications, and aggregator menu activation across platforms.
• Ensure proper tagging and linking for performance tracking.
• Coordinate with Trade Marketing and agencies for timely content posting across digital touchpoints.
• Monitor campaign performance and provide post-campaign analysis with actionable insights.
• Support omnichannel digital transformation and platform integration projects.
• Execute aggregator media activations and omnichannel campaigns.

2. Cross-functional Alignment & Support
• Coordinate and process store information updates from Operations, including login accounts, store phone numbers, and platform-related information.
• Support campaign setup and image/content updates on off-premise channels requested by other departments.
• Coordinate with Operations teams to resolve arising issues on off-premise channels, including payment issues, loyalty/VIP card updates, and platform operational concerns.
• Support internal alignment across departments to ensure smooth campaign and platform executionExecute aggregator media activations and omnichannel campaigns.

3. Customer Feedback & Service Coordination
• Gather, monitor, and summarize customer feedback and feedback ratings from app platforms, aggregator reviews, hotline channels, and other touchpoints.
• Maintain and update FAQs, response templates, and customer service guidelines for digital platforms.
• Coordinate with relevant departments to resolve customer experience and service-related issues.
• Ensure customer feedback tools and functions (survey, rating, contact forms) operate properly across platforms.
• Respond to customer feedback and raise tickets for customer recovery and issue resolution when feedback belongs to other departments.

4. Vendor / Partnership Support
• Coordinate administrative activities for off-premise and omnichannel projects, including reports, PO/PR processing, and meeting documentation.
• Coordinate with vendors, Procurement, and internal stakeholders on document submissions and project timelines.
• Execute partnership activities such as PepsiFund, aggregator co-promotions, and omnichannel campaigns.
• Coordinate and support contract handling with external partners and aggregators, including contract review, renewal tracking, and alignment with business and legal requirements.
• Maintain trackers for contracts, timelines, deliverables, and partnership activities.

5. Administration & Channel Management Support
• Monitor and consolidate weekly/monthly channel performance reports and KPIs (GMV, order volume, conversion rate, cancellation orders, app downloads, etc.).
• Conduct competitor benchmarking on promotions, pricing, visibility, and platform activities.
• Analyze channel performance and provide actionable insights to support business planning and optimization.
• Maintain and update SOPs, business rules, trackers, and operational documents.
• Support Omnichannel Store Memo tracking and management.
• Track omnichannel budget spending and support budget monitoring activities.
• Support other omnichannel and administrative tasks as assigned.

• Highly competitive salary, 13th-month salary, bonus
• Full insurance coverage as per law
• 18 days of annual leave
• Participation in extracurricular activities and team building events
• Opportunities to learn, participate in internal training courses, and opportunities for rapid development and advancement to senior management positions.