[Silverland Group] Associate Marketing Manager

The Associate Marketing Manager will lead all marketing initiatives relating to Silverland hotels and FandB businesses. This experienced individual will develop comprehensive marketing strategies, campaigns, and initiatives to drive brand awareness, generate revenue, increase on-site conversion, and ensure repeat business after departure

Additionally, the individual in this role will create,develop, and executemarketing campaigns spanning the entire acquisition and retention funnel to reach locals, tourists, and FandB connoisseurs

Critical to this role is creativity, innovation, and beinga self-starter

RESPONSIBILITIES AND DUTIES:

• Being a main player in all initiatives related to Silverland’s hotels and FandB outlets including branding, marketing, PR, affiliate, partnership
• Acting as the key contact point of the Marketing department to support the hotels’ GMs and Heads (DOS, DOR, FBM, FOM…) in marketing activities and promotion campaigns
• Manage and develop content for online (Facebook, Instagram, TikTok…) and offline communication tools
• Being responsible for editing and developing marketing materials like website, portfolio, brochure, factsheet, hotel directory, leaflet, flyer, TVC, Video Clip…for the hotels and outlets
• Planning and executing offline marketing activities of the Group including the collaborating events with external partners
• Working closely with the Digital Sales and Marketing team to support the team for selling and promoting the hotels’ products and services
• Managing a team of up to 5 Marcom staff including being responsible for Graphic Design’s creativity, workload and quality
• Supervising marketing’s budget and reportwhen and where needed
• Other duties as per request by CMO and CEO