Performance Ads Specialist (Ads Optimizer)

Mức lương

Thoả thuận

Khu vực tuyển

Kinh nghiệm

2 năm

Trình độ

Đại học

Hạn nộp hồ sơ:

30/06/2026

•

Ứng tuyển sớm để được ưu tiên!

Mô tả công việc

Performance Advertising

Plan, execute, and optimize paid media campaigns across Meta, Google, TikTok, Zalo, and other digital platforms
Manage advertising budgets to maximize ROI and ROAS
Conduct A/B testing on audiences, creatives, placements, landing pages, and bidding strategies
Monitor and improve key metrics including ROAS, CPA, CPC, CPM, CTR, Conversion Rate, and CAC.
Scale high-performing campaigns while maintaining efficiency.

CRM & Customer Data Optimization

Utilize CRM, loyalty, and customer data to develop acquisition, retention, reactivation, and cross-selling campaigns
Analyze customer behavior, CLV, retention, and purchasing patterns to identify growth opportunities
Build and optimize audience segments, lookalike audiences, and remarketing strategies
Collaborate with CRM, Data, and Commercial teams to improve targeting and campaign effectiveness.

Analytics & Insights

Track and analyze campaign performance using GA4, CRM systems, and advertising platforms
Transform customer data into actionable insights to improve marketing performance
Prepare regular performance reports and optimization recommendations
Monitor business KPIs including CAC, CLV, ROAS, Retention Rate, Repeat Purchase Rate, and ATV.

Cross-functional Collaboration

Work closely with Content, Design, CRM, and external agency partners to develop high-performing campaigns
Support product launches, loyalty programs, promotions, and customer engagement initiatives
Stay updated on digital marketing trends, advertising technologies, and platform changes.

Education & Experience

Bachelor's degree in Marketing, Business, Data Analytics, Communications, or a related field
2–3 years of experience in Performance Marketing, Growth Marketing, or Digital Marketing
Proven experience managing Meta Ads, Google Ads, TikTok Ads, and other digital advertising platforms
Experience working with CRM, loyalty programs, or customer databases is highly preferred
Experience in Retail, E-commerce, FMCG, or consumer-focused industries is an advantage.

Technical Skills

Strong understanding of attribution models, conversion tracking, and performance marketing metrics
Hands-on experience with GA4, Google Tag Manager, Meta Pixel, and advertising analytics tools
Experience leveraging first-party customer data for audience targeting and optimization
Knowledge of customer segmentation, lifecycle marketing, retention strategies, and customer journey mapping
Familiarity with CRM/CDP platforms such as Salesforce, HubSpot, Braze, Insider, MoEngage, SAP CRM, or Microsoft Dynamics is a plus.
Strong Excel and data analysis skills.

Personal Attributes